E-commerce Marketing & Sales Officer

1. Campaign Strategy & Execution:

• Develop and implement marketing strategies to drive traffic, engagement, and sales.
• Execute campaigns across digital channels, including social media, email marketing, search engine marketing (SEM), and display advertising.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize ROI.

2. Content Creation & Branding:

• Collaborate with designers and copywriters to create compelling content and promotional materials.
• Ensure brand consistency across all platforms and campaigns.

3. SEO & SEM:

• Optimize website content for search engines to improve organic traffic.
• Manage pay-per-click (PPC) campaigns on platforms like Google Ads.

4. Social Media Management:

• Plan, execute, and monitor social media marketing campaigns.
• Build an active online community and drive engagement with the brand.

5. Email Marketing:

• Develop email campaigns to promote new products, discounts, and other services.
• Maintain and expand customer mailing lists to increase conversions.

6. Market Research:

• Conduct competitor analysis and market research to identify trends, opportunities, and customer preferences.

Sales Responsibilities

1. Sales Strategy & Planning:

• Design and implement strategies to meet or exceed sales targets.
• Collaborate with the product and operations teams to optimize product offerings and pricing.

2. Customer Acquisition & Retention:

• Identify and acquire new customers using targeted campaigns and strategies.
• Develop loyalty programs to retain existing customers and increase lifetime value.

3. Conversion Rate Optimization (CRO):

• Analyze customer journeys on the website and optimize user experience to boost sales.
• Test and refine website features, such as checkout processes and product pages.

4. Order Management:

• Oversee the sales process, including order placements, tracking, and fulfillment in coordination with the operations team.

5. CRM Management:

• Manage customer relationships through tools like CRM software.
• Respond promptly to customer inquiries and resolve any issues to ensure a positive shopping experience.

Analytical & Reporting Responsibilities

1. Data Analysis:

• Analyze website traffic, sales data, and campaign performance using tools like Google Analytics, social media insights, and sales dashboards.
• Provide actionable insights based on data to improve performance.

2. KPI Monitoring:

• Track key performance indicators (KPIs) such as conversion rates, cart abandonment rates, customer acquisition cost (CAC), and return on ad spend (ROAS).

3. Reporting:

• Prepare monthly and quarterly performance reports for senior management, highlighting successes and areas for improvement.

Qualifications and Requirements

1. Educational Background:

• Bachelor’s degree in marketing, Business Administration, E-commerce, or a related field.
• Advanced certifications in Digital Marketing, SEO, or Data Analytics are a plus.

2. Professional Experience:

• 2-5 years of experience in e-commerce marketing and sales or related roles.
• Hands-on experience with other e-commerce platforms.

3. Technical Skills:

• Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
• Knowledge of SEO tools like SEMrush or Ahrefs.
• Familiarity with CRM and email marketing software (e.g., HubSpot, Mailchimp).

4. Soft Skills:

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Creativity with a strong sense of initiative.
• Ability to work collaboratively in a team-oriented environment.

Key Performance Indicators (KPIs)

• Increase in website traffic and conversion rates.
• Growth in online sales and revenue.
• Reduction in customer acquisition cost (CAC).
• Improvement in customer lifetime value (CLTV).
• Successful execution and measurable outcomes of marketing campaigns.



How to Apply:

You can reach out at – [email protected] . Please include “E-commerce Marketing & Sales Officer” in the subject line.